About us
Who we are
Need Coaching is led by Kathy Martin and Beck Longbottom, experienced practictioners in complex project delivery and change.
Together, we bring decades of complementary experience across delivery, change and complex systems. Our backgrounds span government, community, cultural and organisational settings, and we have both spent decades working alongside leaders in high-pressure environments.
Clients value our ability to understand context quickly, ask the right questions and offer support that is practical, grounded and credible.
Kathy supports leaders navigating complexity, change and competing priorities, helping them see the system they are working in and identify where they can act. Her coaching creates clarity, confidence and momentum when there’s little space to step back.
Beck supports leaders responsible for delivery in complex environments, particularly where everything is live at once and decisions carry real consequences. Her work creates space to think, strengthen judgement and keep work moving under pressure.
What we do
We support leaders and organisations when responsibility is high and everything feels like it’s live at once.
We work in the overlapping space of delivery pressure, change and accountability. This is often when leaders are carrying multiple priorities, managing funded work, inheriting complexity or stepping into roles where decisions have real consequences.
Our work creates space to think clearly, untangle complexity and keep real work moving forward through applied coaching grounded in real delivery experience and systems thinking.
Why we do it
Many organisations invest heavily in projects, programs and change initiatives, but far less in supporting the people responsible for delivering them.
We know what it’s like to walk in your shoes. Leaders are expected to:
stabilise delivery under pressure
make sound decisions with incomplete information
lead change alongside day-to-day work
carry accountability without slowing things down
Traditional training and generic leadership programs often don’t help in these moments. But where there’s a problem there’s a solution, and we’re passionate about helping leaders find their way.
Our shared knowledge and approach is designed for exactly this gap.
Our method
We provide applied coaching supporting leaders working on complex live delivery, change and accountability challenges.
Our approach combines:
reflective coaching to support sound judgement
practical insight into delivery, systems and organisational realities
focus on live issues, real decisions and visible progress.
Our work is often used to:
support leaders stepping into new or expanded responsibility
stabilise delivery when projects or programs are under strain
help organisations absorb growth, change or transition
strengthen judgement and confidence where risk and scrutiny are present
embed leadership capability alongside real work, not instead of it
This makes our work relevant across government, government-funded organisations, community and not-for-profit sectors, and corporate environments where delivery matters.